Follow the logo.

If there is a guiding principle in the current wave of student activism, that is it.

At the University of Toronto, students are following their school's logo from T-shirts and sweatshirts to contract garment factories in Asia and Latin America. Last week, after a nine-day sit-in, students and administrators finally hammered out a strong code of conduct for the university's products. If it is approved by the U of T's governing council next month, the companies that license the school's insignia will have to pay their workers not only the legal minimum wage, but a living wage.

Dear Mafiaboy,

As I write this, the Federal Bureau of Investigation and the Royal Canadian Mounted Police are closing in on your position. Maybe you are already behind bars, imprisoned for crimes against Yahoo. They say you had something to do with the rash of attacks that crippled some of the most powerful commercial sites on the Net this month. They overheard you bragging about your exploits in an online chatroom: "U just pin em so hard they can't even redirect," you wrote, calling yourself "mafiaboy." They're still not sure who you are exactly, but they have a few hunches: You are based in my hometown (Toronto), you are 15 years old and you have a preoccupation with Satanism.

Nice cover. I know better, of course. Like so many who have secretly cheered your exploits (if indeed they are your exploits), I can see through the nihilistic pranksterism to another kind of Mafiaboy. My mythic Mafiaboy isn't a vandal but an anticorporate freedom fighter for the e-commerce age.