1.
If you’re a teacher, what your students are wearing tells you something about what’s going on in the culture. In the 1980s and 90s, I noticed that walking into a classroom was like hitting a stretch of highway crowded with advertising billboards. The students were wearing T-shirts, sweatshirts, and other paraphernalia that brazenly bore the names of the corporations that manufactured them. Unlike earlier displays of brand logos, such as the discreet crocodile insignia of a Lacoste shirt or the little horseman and mallet that decorated Ralph Lauren’s Polo shirts, which were meant to subtly but publicly indicate the wearer’s good taste and purchasing power, the new T-shirts were emblazoned with giant corporate names and company colours — Calvin Klein, Tommy Hilfiger, The Gap, and others — that tended to cover most of the surface of the garment being worn.